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FLASH: PointCast To Suck Less
- To: firstname.lastname@example.org
- Subject: FLASH: PointCast To Suck Less
- From: Sean Thomas <email@example.com>
- Date: Fri, 24 Jan 1997 15:56:23 -0400
- Organization: National Restaurant Association
- Reply-To: firstname.lastname@example.org
Another reason to put up with the PointCast Advertising Network...
E*TRADE JOINS POINTCAST NETWORK, WILL PROVIDE KEY FINANCIAL INFORMATION
Over 1.5 Million PointCast Network Viewers Gain Direct Access To E*TRADE
And Free Investment And Competitive Intelligence Data
Contact: Steve Lipson, River Communications 914-591-5599 email@example.com
PALO ALTO, California -- January 22, 1997 -- E*TRADE Group, Inc.(Nasdaq:
EGRP), a leading provider of online investing services, today announced
that more than 1.5 million PointCast Network™ viewers will be able to
link directly to E*TRADE, where they can receive free research reports
on more than 7,000 stocks and invest online at low commission rates.
E*TRADE is the first online investing service to integrate its content
into the PointCast Network.
PointCast Network viewers can easily access E*TRADE's reports through
links on Companies channel news stories (channels refer to major
information categories). The reports provide detailed financial data on
the company covered in the story. E*TRADE supplies lengthier versions of
the company reports to its investors as part of its suite of value-added
news, research, market analysis, charts, data and analytical services.
The E*TRADE links on PointCast are scheduled to be available later this
"PointCast Network viewers will find that the key company fundamentals
and analyst forecasts contained in these reports are a perfect
complement to the timely news they already receive from PointCast today,
says Rebecca L. Patton, E*TRADE Senior Vice President of Marketing and
Communications. "These company reports give PointCast Network viewers a
sampling of the in-depth research tools that E*TRADE customers receive
free of charge."
Among the key data features of the E*TRADE company reports supplied by
BASELINE Financial Services ™ are:
Stock price charts featuring a full two years of data.
Earnings for the most recent quarter and 12-month period.
First Call earnings estimates.
Revenues for the most recent quarter and 12-month period.
Dividend payments and yield data, including increases during the
past five years.
Market capitalization, including percentage held by
institutions, average daily trading volume and
Key valuation measures, including price/earnings, price/book,
price/sales and price/cash flow ratios, return on equity and
"Our partnership with E*TRADE emphasizes PointCast's commitment to
serving the business consumer," says Joe Perna, PointCast Director of
Content. "The addition of a link to E*TRADE and company reports from
PointCast's Companies Channel gives our viewers access to key company
fundamentals and analyst forecasts."
E*TRADE is offering PointCast Network viewers who establish an E*TRADE
account a free first trade.
The PointCast Network can be downloaded at http://www.pointcast.com.
E*TRADE's Web site is located at http://www.etrade.com.